Talk:Marketing

You can share this link to sign on to the email list serv so we can coordinate meetings here:

https://lists.riseup.net/www/subscribe/coopadverts

Here is a link to the original pad of notes from when we started talking about the idea last year:

https://etherpad.net/p/coopmedia

content below is from https://etherpad.net/p/coopadverts I am thinking we can build a few affordable marketing packages ($25 a month or  ???) for smaller coops to have a dedicated marketer assist with outreach. I receive countless offers from Marketing or SEO consultants etc. to put leads in my inbox by offering some of the services listed here. I ignore them all. But, how much money do marketing consultants actually charge for the list of services? I would guess that it's going to cost substantially more than $25.

Here is a list of services that a marketing coop could provide...

Please add to the list or make comments.

1. Site Audit to determine needs
2. Mobile App development

Monthly Tasks and responsibilities

Off- Web work activities

1. 150 Directory submissions
2. 60 Social Book-marking Submissions
3. 20 Article Submissions (1 article x 20 article websites)
4. 10 Press Release Submissions (1 press release x 10 press release websites)
5. 10 Blog Comments
6. 1 unique, 400 word article written
7. 1 unique,400 word press release
8. 10 Search Engine Submissions

On-Web work activities

1. Meta tags/Title tag changes
2. Keyword research/Analysis
3. Competitor Analysis
4. Meta tag changes
5. Alt tag changes
6. Interlinking required.
7. Keyword density in site.
8. HTML Site Map
9. XML site map and Submission
10. Ror.XML File creation
11. Robots.Txt File creation Extra work activities
12. Site Analytics
13. Set up RSS feeds for content syndication with other websites

Media

1. Animations
2. Video promo

Content curation and generation

1. writing blogs and articles
2. Posting events
3. Creating meetups
4. Event calendar creation/maintenance/updates

Ebook creation

You can use it to educate your target audience, promote your products & services, or to share your thoughts and vision with the online world through content-rich chapters.

Common Purposes of eBooks include:

• Generating leads for your business.
• Capture data around a segment of your audience
• Establishing authority/expertise
• Educating a customer
• Teaching a skill
• Entertainment
• A buyer's guide

Search Engine Optimization

HyperText Markup Language = structured text that uses logical links (hyperlinks) between nodes containing text.

Extensible Markup Language = a system for markup such that you can create your own 'schema' of terms rather than a specific markup language.

Really Simple Syndication = a syntax for sharing data across the web.